How it works
Every plan starts from two questions: who is most likely to want what you sell, and what is one new customer worth to you. The channels follow from the answers. For one business that means search ads that catch people already looking; for another it is short video on social feeds, or display ads on sites its customers read.
Campaigns run in ad accounts set up in your name, so the history, the audiences and the results stay yours whether or not we keep working together.
What you get
Channel plan
A written plan naming each channel, what it is for, and how much of the budget it starts with.
Daily pacing
Spend is checked every day against the plan, and a placement that stops earning its keep is paused the same day.
Your accounts
Ad accounts, pixels and audiences are created under your business, with us added as a user.