Five checks before you spend money on ads
Most wasted ad budget is lost before the first click. These five checks take an afternoon and catch the usual causes.
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How to build a text and email list people want to be on
A small list of people who asked to hear from you beats a large list of people who did not. Here is how to grow the first kind.
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How to read a marketing report without the jargon
A good report answers three questions: what did we spend, what did we get, and what happens next. Everything else is detail.
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