How it works

We review the ad, the page it leads to, the form, the consent wording and where the information goes afterwards. The question each time is simple: would a reasonable person understand what they are agreeing to?

If something needs changing, we say so plainly and suggest the wording. If we think a program would not hold up with a regulator or a mobile carrier, we tell you before we take it on. This review is a practical marketing check, not legal advice.

What you get

Offer matches page

What the ad offers and what the page says have to be the same thing.

Consent in plain view

Agreement to messages sits beside its own box, unticked, in readable words.

Data path written down

Where information goes after a form is sent, recorded before launch.